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Public Relations As Relationship Management A Relational Approach to the Study and Practice of Public Relations

PUBLICATION DATE 2001
FILE SIZE 8,42
ISBN 9780805841039
LANGUAGE ENGLISH
AUTHOR Ledingham
FORMAT: PDF EPUB MOBI
PRICE: FREE

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The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.Ledingham is the author of 'Public Relations As Relationship Management A Relational Approach to the Study and Practice of Public Relations', published 2001 under ISBN 9780805841039 and ISBN 0805841032.

...lic relations - its definition, its ... Relationship Management in Public Relations: Dimensions John A ... What Makes CSR Communication Lead to CSR ... - SpringerLink ... . Ledinoham and of an Organization Stephen D. Bruning Public Relationship ABSTRACT: Increasingly, scholars and practitioners are defining public relations as relationship management. The investigation reported herein is an attempt to identify through qualitative research and verify through quantitative research relationship ... Get this from a library! Public relations as relationship management : a relational approach to th ... Public Relations As Relationship Management: A Relational ... ... ... Get this from a library! Public relations as relationship management : a relational approach to the study and practice of public relations. [Eyun-Jung Ki; Jeong-Nam Kim; John A Ledingham;] -- "The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, ... The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Editions for Public Relations as Relationship Management: A Relational Approach to the Study and Practice of Public Relations: 0805841032 (Paperback publ... In J. A. Ledingham & S. D. Bruning (Eds.), Public relations as relationship management: A relational approach to the study and practice of public relations (pp. 23-53). Hillsdale, NJ: Lawrence Erlbaum. Public relations is both a professional practice and a subfield of communication with its own research and theory base. Public relations is relatively young as an academic field, however, having developed identifiable theory in only about the last 50 years. The field of public relations is developing into a theoretically based area of applied communication that has the potential to inform ... Mutual Benefit. A successful relationship includes the mutual benefit of the organization and its publics. Researchers explain that to value the true image of public relations in that organization where it is serving, practitioners must focus on the efforts that they made to build a long-term successful and conceptual relationship between organizations and its publics. So, public relations makes organization more effective when it identifies the most strategic publics as part of strategic management process and conducts communication programs to develop and maintain effective long-term relationships between management and those publics. So, one more time, what effective strategies of public relations should do to nurture and manage those relationships ... Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations Routledge Communication Series: Amazon.es: Ledingham, John A., Bruning, Stephen D.: Libros en idiomas extranjeros discussing about the global practices of relationship management. In this study, therefore, I intend to find out how multinational companies manage relationships with their publics in China. I hope, by conducting this study, I can also extend the findings to develop a normative theory of relationship management for public relations research. This research is timely for several reasons. By the ... "Public Relations: Toward a Global Profession," in John A. Ledingham and Stephen D. Bruning (eds.), Relationship Management: A relational approach to the study and practice of public relations (Mahwah, NJ, Lawrence Erlbaum Associates, 2000), p. 145. The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for ... AS RELATIONSHIP MANAGEMENT A Relational Approach to the Study and Practica of Public Relation; Second Edition Edited by Eyun-Jung Ki, Jeong-Nam Kim, and John A. Ledingham Ö Routledge % % Taylor & Francis Croup NEW YORK AND LONDON . CONTENTS List of Figures x List of Tables xi Author Biographies xiv Fore...