KnowThis: Marketing Basics

ISBN 9780982072202
AUTHOR Christ, Paul

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Christ, Paul is the author of 'KnowThis: Marketing Basics', published 2008 under ISBN 9780982072202 and ISBN 0982072201.

... see a full listing of all our tutorials click here or for a specific tutorial category click on a listed item below ... Customer reviews: KnowThis: Marketing Basics ... .. Basics & Research (6) Customers & Markets (4) A key part of is the Principles of Marketing tutorial series, which offers a detailed look at marketing concepts. This series brought a great deal of positive comments and many requests for a printed version. This led to the first edition of KnowThis: Marketing Basics, which was well received by both the academic and business ... Principles of Marketing Tutorials's FREE textbook quality Principles of Marketing Tutorials series ... Marketing Book - ... ... Principles of Marketing Tutorials's FREE textbook quality Principles of Marketing Tutorials series offers the Web's most detailed coverage of marketing . The tutorials focus on the key concepts and functions that are common to most marketing situations no matter an organization's size, industry, or geographic location. Paul is editor of, a leading marketing information site. In addition to academic experience, Paul has extensive experience in various marketing and sales positions with Fortune 500 companies and served in a management position for a successful startup in the consumer electronics industry. Additionally, he is currently a consultant ... Chapter 4: Understanding Customers. Chapter Summary: In this chapter, we look at how customers make purchase decisions. We begin with a discussion of customer needs and why understanding this is fundamental to understanding why customers make purchases. The perspective we take in this chapter is to touch on just the basic concepts that appear to be commonly accepted as influencing customer ... KnowThis: Marketing Basics, 3rd Edition eBook: Paul Christ: Kin...