|AUTHOR||Henthorn, Cynthia Lee|
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Demonstrates that advertising and marketing strategies tying consumer prosperity to war were easily adapted in the Cold War era, this book looks at how prefabricated houses, high-tech kitchens, and miracle products, developed from war-related industries, were promoted as the hygienic solutions for a better America.Henthorn, Cynthia Lee is the author of 'From Submarines to Suburbs Selling a Better America, 1939-1959', published 2006 under ISBN 9780821416785 and ISBN 0821416782.
... place Athens, Ohio eBook. Access the eBook ... From Submarines to Suburbs: Selling a Better America, 1939 ... ... . Format electronic resource. Preview. This item appears on. List: Introduction to Literature and Culture in the Americas Section: Leisure, Consumerism ... Submarines to Suburbs serves as a valuable supplement to the growing literature on business, politics, and consumer culture on the World War II home front and the postwar era. Although it is more limited than the recent sweeping studies of the politics of consumption by Lizabeth Cohen and Meg Jacobs,14 this book is still Review: C.L. Henthorn's From Submarines to Suburbs: ... PDF From Submarines to Suburbs: Selling a Better America, 1939 ... ... .L. Henthorn's From Submarines to Suburbs: Selling a Better America, 1939-1959. / Stole, Inger L. In: Historian, Vol. 70, No. 4, 01.12.2008, p. 788-789 ... During World War II, U.S. businesses devised marketing strategies that encouraged consumers to believe their country's wartime experience would launch a better America. Advertisements and promotional articles celebrated the immense industrial output that corporations achieved during the war. These commercial messages positioned wartime technologies and corporate expertise as the means to ... Request PDF | From Submarines to Suburbs: Selling a Better America, 1939-1959. By Cynthia Lee Henthorn. Athens: Ohio University Press, 2006. xv + 368 pp ... Free 2-day shipping. Buy From Submarines to Suburbs : Selling a Better America, 1939-1959 at Walmart.com Book Reviews / 812 Technology and American Society (1996, 2005), An All-Consuming Cen tury: Why Consumerism Won in Modern America (2000), and A Play ful Crowd: Pleasure Places in the Twentieth Century (2005). He is currently working on "Packaged Pleasures: Technology and Pleasure in an Age of Addiction." From Submarines to Suburbs: Selling a Better America, 1939-1959. By Cynthia Lee Henthorn ... From Submarines to Suburbs: Selling a Better America, 1939???1959 by Cynthia Lee Henthorn (2006-07-31): Books - Amazon.ca Selling a Better America, 1939-1959. Author: Cynthia Lee Henthorn; Publisher: Ohio University Press; ISBN: 0821416774; Category: Business & Economics; Page: 368; View: 1248; DOWNLOAD NOW » Using documentary evidence in the form of numerous advertisements of the time, From Submarines to Suburbs is a fascinating analysis of the way corporations made the successful switch from supporting the war ... In May 1943, Life carried an advertisement by General Electric that promoted War Bonds while also stoking demand for their own prod- ucts. A young couple sits on a bench, the man in uniform and sketching a house in the dirt with a stick. The accompanying text spells out the couple's daydream: Online shopping from a great selection at Books Store. Mid-Century Modern Interiors: The Ideas the Shaped Interior Design in America Haunted Bauhaus: Occult Spirituality, Gender Fluidity, Queer Identities, and Radical Politics Bauhaus Women: A Global Perspective Bauhaus Bodies: Gender, Sexuality, and Body Culture in Modernism's Legendary Art School So argues Cynthia Lee Henthorn, M.A. '89, an art and design historian in Greenwich, CT, who just published From Submarines To Suburbs: Selling A Better America, 1939-1959 (2006, Ohio University Press). "In those years, every industry was war-related," explains Henthorn. "Business leaders were skeptical of the New Deal administration ......